About Us

"In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA." - Giorgio Armani

Essence: Since its foundation in 1991, A|X provides the essence of contemporary style: reinvented basics and pieces that, like building blocks, are versatile and easy to use.

Diverge And Include: The beauty of differences and the connection with others, without boundaries of any kind, fuels A|X, encouraging inclusivity and self-confidence. It's been so since the start, and it will always be.

Armanification: Effortlessness and ease are mandatory in the Armani world. A|X gives these pillars an even stronger spin that is personal and confident.

For All: A|X makes the Armani dream accessible for all and everybody, across generations and continents, genders and cultures. It is for everyone, everywhere, anywhere, anytime.

Crossculture: Exchange means to give and take. Connecting and crossing cultures, people, genders is the goal of A|X. It is its DNA, too, stemming from the dualism between Italy and the US, Milan and New York, where the project originated in 1991.

Responsible: A|X cares about the individuals, and the environment they inhabit. It is globally committed to sustainability: through its products, and the use of the planet's resources in every respect.